Hello and welcome to my blog. I am embarking on a road less traveled and I am in the process of creating, marketing and manufacturing what may become one of the hottest and most sought after apparel and sportswear clothing line available today.

I started this project approximately 6 months ago after watching "The Big Idea w/ Donny Deutsch" on CNBC and never expected it to grow in such a magnificent way.

What started out as an idea, a dream, has now grown into a million dollar idea. The beginning of a company which will be as well known for the positiveness in what it represents and what the slogan will mean to people from 1 to 99 .

My blog is dedicated to my passion for the brand which I have created and to the lives that it will touch and change the way people look at others for what they wear. The ambition that I have for my product is the same ambition that consumers have for what they believe in from health and fitness, life, their goals, their achievements, their charities and even the environment.

This blog will keep you posted every 2 - 3 days on the progress I am making with launching a spectacular apparel and and sportswear brand. You will watch as it grows and be able to see and read the pitfalls and roadblocks which I may encounter on the road to my american dream.

TO DATE : 2-11-08 - I have created my brand logo and slogan which I will launch on my blog for all to see within the next couple of weeks. I have contacted several angel investers by email and have finally gotten a wonderful response from Paul Lewis who recommended that I steer away from investers at this time and concentrate on getting my website launched and make the big guys contact me. Exciting news for me because he thought my idea was magnificent and I should go for it.

I have been in contact with several ecommerce web designers and am currently reviewing their estimates to see who I will reward the oppurtunity to be part of creating the best apparel and sportswear site to hit the market.

I am excited about what will be in store for me tomorrow. I have contacted Kenneth Cole @ Kenneth Cole productions to see if there is interest on his part in licensing my product. Not sure if I wanna do that but I will keep you posted.

I also finished my first drawings of additional products which will be offered which include a sports bottle, keychains, coffee mugs and and bumper stickers and decals. Its all coming soon !!!

I will tell you that this product will be larger than "Life Is Good" and Nike's "Just Do It" which was brought out several years ago. It will be of great quality, reasonable in price, and yes there will also be organic material also.

Thank You and keep watching.... I look forward to all comments, insight, help, or just a show of support for what will be a very amazing clothing line, apparel line, sportswear brand you could have imagined. A brand which gives back.... Is this a great country or what.